Home > Direct Action, Jerusalem > Following local pressure, Adidas reconsiders sponsorship of Jerusalem marathon

Following local pressure, Adidas reconsiders sponsorship of Jerusalem marathon

This Maariv article [full translation below] from Friday is particularly badly written and repetitive, so I’ll summarize.

Jerusalem Mayor Nir Barkat decides to hold the first Jerusalem International Marathon in March 2011. He gets Adidas to sponsor the event. An Israeli runner registers and then discovers that the route runs through some of the most egregious examples of discrimination and dispossession in East Jerusalem: Sheikh Jarrah, Issawiya, the Shufat Refugee Camp, Jabel Mukaber and Sur Baher (see map on right.)

He approaches the Meretz representatives on the Jerusalem city council and they, with international human rights organizations, approach Adidas. Adidas smells a possible consumer boycott and gets cold feet. The company demands “clarifications” from the Jerusalem municipality. What does that mean? Time (and persistence) will tell.

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Adidas considers withdrawing sponsorship of Jerusalem marathon

Yosi Eli, Maariv, December 10 2010 [Hebrew original here and at the bottom of this post]

The sports giant Adidas, which is sponsoring the Jerusalem International Marathon, requested clarifications from the Jerusalem Municipality about the manner in which the event would be conducted [sic]. Sources in the company [say they] are even considering withdrawing the sponsorship because of fears of a consumer boycott, after it became clear that the route also runs through neighborhoods beyond the Green Line.

The company’s communication with the Jerusalem Municipality follows a series of protests it received from human rights organizations across the world, demanding that the company cancel its sponsorship of the marathon, which is scheduled for March 2011.

The calls for a boycott came after a left-wing activist, who will be participating in the marathon, complained to the Meretz faction in Jerusalem. He said that it was not proper that the route run through neighborhoods beyond the Green Line. Among other things, the organizations are threating to start a consumer boycott of it does not withdraw its support of the race.

In their letter to the Mayor Nir Barkat, which was communicated with the help of the Meretz faction in the Jerusalem City Council, headed by Councillor Pepe Alalou and Dr. Meir Margalit, the [company's] managers clarification over the planned route. A source in the Jerusalem Municipality said that following the approaches to the company, some of the Adidas management and its board, requested explicit clarifications regarding the event, which will be held for the first time in Jerusalem.

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Categories: Direct Action, Jerusalem
  1. December 20, 2010 at 22:23 | #1

    You write: “… some of the most egregious examples of discrimination and dispossession in East Jerusalem: Sheikh Jarrah…”. So, I presume you do not count the original dispossession of Jews from that neighborhood, called Shimon HaTzadik because…it happened in Dec. 1947-Jan. 1948? Because… those dispossessed were Jews?

    • Abdalla
      January 2, 2011 at 17:27 | #2

      Dear Medad, You also happened to forget Talbia, an Arab neighbourhood cleansed during the 1947-48 war from West Jerusalem. Or how about I go a little bit south of Jerusalem to have a look at the cleansing that took place there, according to historian Benny Morris?
      Stop living in the past. We live in the present and plan for the future. East Jerusalem is considered occupied territory by the whole world – East Jersualem is East Jerusalem, not Israel’s “euroshalaym”.

      • January 2, 2011 at 21:02 | #3

        Me living in the past? What is the presumed “right of return” which is holding up the entire peace process? I didn’t forget Talbieh. How could I forget the foolish Arab decision to violate a UN recommendation of partition, which if accepted probably would have allowed the Arabs to overrun Israel within a few years, their going to war and losing the proclaimed war of extermination and thereby losing the right to ask for their property back.

  2. destar
    March 9, 2011 at 23:37 | #4

    Nothing peacefull can ever occur in any place where Jews rule.
    Envy ,jealousy , hate ,are the only products of Israel . Adidas is walking on a mine field .

  3. A
    March 20, 2011 at 16:16 | #5

    Destar, I have to protest your comment. Criticism of the Israeli state and its policies is legitimate; negative talk about Jews (or any other religious or ethnic group) in general is not.

    This is an interesting story. I hope the marathon route is rerouted, or that Adidas pulls out. Keep up the good work, BDS-ers!

  1. December 12, 2010 at 23:56 | #1
  2. December 13, 2010 at 23:03 | #2
  3. December 15, 2010 at 02:46 | #3
  4. January 7, 2011 at 18:36 | #4
  5. February 22, 2011 at 16:34 | #5
  6. March 5, 2011 at 19:56 | #6
  7. May 1, 2011 at 12:05 | #7

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