Columbia Sportswear halts marketing to settlers
UPDATES AT BOTTOM
On Nov. 30th, we published a post noting that Columbia Sportswear, a Portland-based manufacturer of fairly high-end outerwear, was running ads in The Jerusalem Post and Makor Rishon touting the value of their jackets “for active work in various regions, including outposts.” The post was picked up and republished the same day by Adam Horowitz of Mondoweiss.
This morning (December 4 2009,) Ron Parham of Columbia Sportswear left this message, promising to discontinue the ads
We investigated and determined that neither the original Hebrew text of the ad created by our independent Israeli distributor, nor the erroneous English translation supplied by the newspaper, was submitted to or approved by Columbia Sportswear as called for by our standard practices.
Columbia Sportswear and our Israeli distributor have agreed to immediately and permanently discontinue the ad, as well as to reinforce our standard pre-approval practices pertaining to all marketing materials in order to avoid such unfortunate errors in the future.
We take all customer feedback seriously and sincerely regret the offense inadvertently created by this ad.
Sr. Director Investor Relations and Corporate Communications
Columbia Sportswear Company
I checked and the ads in both this morning’s Jerusalem Post and Makor Rishon no longer mention the outposts (I’ll put the scans up on Sunday.)
Big deal? I’m not sure. Helena Cobban thinks it is
Some people might consider this to be a trivial issue. But the “normalization” of the whole idea of Israeli settlements and settlement-building– let alone the whole idea of the “outposts” that even the Israeli government considers to be illegal– is by no means trivial to the Palestinians, or to the causes of justice or peacemaking.
I think the bottom line is that when you see a grave wrong being committed in the world, speak your conscience. Your voice– my voice– any of our voices–can indeed make a difference. You never know what a difference your voice, or my voice, can make.
What you do know, is that if you remain silent, then your silence may well be understood as complicity in the wrong that’s being committed.
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